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Do You Know Which Farmer Raised the Beef You’re Eating?

In a globalized world, it’s easy to feel disconnected from our food sources, but when you sign up for truLOCAL fresh meat delivery, eating local is easy.


Here’s an interesting thought experiment: the next time you open the fridge to get some steaks for the grill, or a package of ground beef out of the freezer to defrost, try to imagine all the work that went into it: the farmer who raised it, the abattoir worker who slaughtered it, the butcher who prepared it, the packaging workers who processed it, and the transportation and grocery store workers who made it possible for you to pick it up on your way home from work.

Can you visualize what each of these steps looked like? If you’re like most Americans, the answer is probably “no.” The industrial food system may make it easy for us to purchase a variety of foods at all times of the year, but it has also made us completely disconnected from where our meat comes from.

This is a problem. Knowing where your meat comes from, and buying from local producers, leads to healthier, more environmentally friendly choices. Here’s why.

The Benefits of Local Meat

When you buy local beef, pork, chicken, and fish, you are usually purchasing a product that has been raised in a certain way. Because it isn’t being shipped long distances, it requires fewer preservatives, and the meat itself is often healthier as a result.

Furthermore, local, small scale producers tend to be more committed to producing a high-quality product, and less likely to cut corners when it comes to safety. When you know where your meat is coming from, you don’t have to worry about whether it has been contaminated in some vast, depersonalized processing plant thousands of miles away.

That’s why it is so important to us that truLOCAL connects you to the source of your meat, and gives you plenty of information about the farms and producers we work with to provide you with your favourite cuts.

We make it easy for you to meet our current suppliers so that you can see exactly where your meat has come from and who has raised it, so you can feel more confident in the food you eat and the hands that have made it.

Local Meat is More Sustainable

There is also an environmental argument for choosing local meat. One of the reasons the meat industry has such a large carbon footprint is because of the distances meat is often shipped in order to be processed, packaged, and delivered to supermarkets.

When you get local meat delivered to your door through truLOCAL’s fresh meat delivery service, you are reducing the amount of carbon that has had to go into getting that piece of meat to you, and are also making it easier for local producers engaged in more environmentally friendly forms of farming to compete with large agribusinesses.

Because we also believe very strongly that high quality meat doesn’t need to be expensive we have made a point of pricing our fresh meat delivery boxes in a way that makes them accessible to anyone, so environmentally responsible food choices are available to as many people as possible.

At truLOCAL, we are pioneering a different way of buying meat, one that helps you to understand exactly where your food has come from, and to connect directly with the people who made it.

If you want to learn more about our fresh meat delivery service, why not order your first meat box today?


Posted on April 9th, 2020