Black Lives Matter

truLOCAL is a proud Black-owned and led business. We stand with the Black Lives Matter movement, and fully support the fight to end systemic and institutionalized racism, prejudice, and brutality that is still prevalent in our society.

This is hard.

It’s not an easy or carefree time in the world. What we’re seeing, hearing, discussing, learning, protesting, sharing - it’s hard, it’s emotional, and it’s overwhelming. We are each digesting the tragic, senseless, and inhumane murders of George Floyd, Breonna Taylor, Ahmaud Arbery, and those before them. We’re also filled with hope that real change is on the horizon as the Black Lives Matter movement is finally receiving the platform it deserves. Hard work is never easy, but we’re committed to doing that hard work - internally on our team through open discussion, education, and the sharing of resources - and externally within our community.

What is the Black Lives Matter movement?

The #BlackLivesMatter movement started in 2013, following the acquittal of self-appointed neighbourhood watch man, George Zimmerman who senselessly gunned down 17 year old Trayvon Martin. Despite evidence against Zimmerman, he was acquitted of all charges, which in return paved the formation of the BLM movement. BLM strives to create a shared agenda between all marginalized Black communities to combat years of systemic oppression, racism, discrimination and violence. The underlying objective is to transform the justice system and achieve a world where Black lives are no longer systematically oppressed.


As a Black owned business, with Black employees and Black customers, we feel that it is important to utilize our platform to address the injustices that target Black communities across the globe. Black Lives Matter is a movement that we align ourselves with because we have a fundamental responsibility to stand up against oppression, marginalization and systems that perpetuate cycles of violence. This movement strives to create a better, equal world of opportunity for all - regardless of one’s racialized background. Now is the time to stand up against injustice and stand with Black Lives Matter.

How can we help?

There is always more to be done. We’re donating $5 from the sale of each Fathers’ Day box to Black Lives Matter Foundation, Inc. Black Lives Matter Foundation, Inc is a global organization in the US, UK, and Canada, whose mission is to eradicate white supremacy and build local power to intervene in violence inflicted on Black communities by the state and vigilantes. By combating and countering acts of violence, creating space for Black imagination and innovation, and centering Black joy, we are winning immediate improvements in our lives.

Important Resources

For ways to help the Black Lives Matter movement: https://linktr.ee/blacklivesmatter

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